Mira Mar company previously known as a producer of aquariums was found by Jan Folk in 1989. In 1991 company started to trade with imported  pet food and pet accessories as a wholesaler. In 1996 Mira Mar started with production of antiparasitical collars, sprayes and shampoos and in 1998 with production of pet snacks. Since 2000 Mira Mar is concentrated only in production of pet snacks.

Mira Mar is a company specialized in production of pet snacks, its main target is to produce high quality treats, which is guaranteed by using high technology machinery,  best quality raw materials which are bought from certified suppliers and by employing skilled staff. The production in extent of 1200 m² followes the strict EC regulations which allowes the company to supply its goods to the EC market. The machinery is high technology equipped with weight and dosing systems managed by computer. Warehouse in extent of 3000 m² is equipped with palletising system. The raw materials are checked the moment they arrive at the plant to ensure that they meet the strict Mira Mar´s specifications. The staff is regularly trained which warrants their high expertness. Every step of production process is carefully monitored according to HACCP requirements. HACCP is  verified on periodic meetings of management. Validation of HACCP plan is made by  regular  work-up of samples of products  in co-operation with the State  acredited laboratory. The company is under routine veterinary supervision. For these reasons quality is not just a clever catch phrase at Mira Mar.

After huge success of national and private labels on the Czech retail market and supermarket chains Mira Mar decided to enter EC market. Exhibiting of a new brand BOW  WOW ®  at Intrerzoo 2006 in Nuremberg was  a big help to start. At the present time Mira Mar distributes its Bow Wow ® brand to 19 European countries which makes 55% of the company’s turnover. The company also develops and produces products which are based 100% on the requirements of the client – private labels. These activities represent 20% of volume of production.

Each year Mira Mar invests more than 5% of its sales in reserch and development focused on new products, machinery and automation of production process. Proper development department co-operates with notable veterinarians and reacts to the actual trends and needs in pet food category.

The logical next step is expansion, Mira Mar aims to spread production and distribution network.

The main Mira Mar’s target is very ambitious: to make Bow Wow ® became a strong global brand capable to compete with the world famous brands.